Episode 149 – There’s a Million Dollar Idea Inside You – 4 Steps To Unlock It

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Note: This blog post serves as an accompaniment to the corresponding podcast episode of A Changed Mind, where we’ll distill down the core ideas of this week’s theme, along with additional distinctions and insights. If you haven’t listened to the episode yet, you can go here to do so.  Enjoy.

Most people carry hidden money blocks without even realizing it. We grow up watching our parents argue about money, and we unconsciously decide we don’t want the problems we associate with it. That belief takes root, and before we know it, we’re living in scarcity—convinced we don’t have enough, won’t have enough, and maybe never will. But the truth is, you’ve always had enough. You have enough now. And you will always have enough.

This is the biggest shift you can make when it comes to abundance. Scarcity is a lie. The belief that you don’t have enough is one of the greatest illusions of our time, and it keeps us locked away from the ideas and opportunities that are meant for us. The new belief is simple: you’ve always had enough, you have enough, and you will always have enough. That shift alone begins to unlock the doors to abundance.

In this piece, I want to show you how to access the million-dollar idea inside of you. Not just theoretically, but in a practical, embodied way. I know it’s possible because I lived it. I went from having no money, homes in foreclosure, credit card debt, and broken relationships to building a $30 million coaching and consulting company alongside my wife. And what I’ve learned is that everyone has a million-dollar idea within them. The question is: what’s blocking you from accessing it?

Step One: Decide That You Have a Million-Dollar Idea

The very first step is a decision. You must decide that a million-dollar idea exists inside you. It could be a $250,000 idea, a $10 million idea, or even larger. The number doesn’t matter—what matters is the conviction that it’s already there, waiting. All of creation already exists in consciousness. Every idea, from the light bulb to Amazon, has always existed in the field. Innovation is about aligning with an idea that’s already present, not conjuring something from nothing.

Think of Thomas Edison and Nikola Tesla. People debate who “invented” the light bulb, but the truth is that idea was always available in consciousness. Edison didn’t create it; he tuned into it. Jeff Bezos didn’t invent the idea of e-commerce; he aligned with it. That’s how ideas work. They’re already here, waiting for resonance. When you stop doubting and start deciding, you open yourself up to that resonance. The idea that’s yours begins to move toward you.

You don’t need to be born rich, live in the United States, or have a certain level of education. You simply need to decide that you have a million-dollar idea—and that it’s already making its way to you. When you decide, you shift your frequency, and the universe starts responding.

Step Two: Align With Your Purpose

Every one of us has a purpose. Look at nature: everything has a role to play in the intricate design of life. Dust storms from Africa fertilize the Amazon rainforest. Seasons shift to sustain balance. Every part of nature has a purpose, and you are no different. Your million-dollar idea will align with your purpose.

Often, that purpose comes from the very challenges you’ve faced—your wounds, your struggles, your hardships. The trauma you endured, the heartbreak you lived through, the failures you thought would break you—all of it has been shaping you for something bigger.

Take Susie Batiste, the founder of Poo-Pourri. She experienced trauma, abuse, and financial hardship, and for years it seemed as though she was destined for a difficult life. But out of her healing journey, she accessed a billion-dollar idea. She didn’t credit business acumen or luck. She credited her healing and her relationship with her higher self. As she healed, she tuned into ideas that were already waiting for her.

Or look at Candace Lightner, who turned the tragic death of her daughter into the founding of Mothers Against Drunk Driving. She took her suffering and transformed it into a mission that has saved countless lives. What once broke her became the fuel for her purpose.

Your hardships are not evidence against your greatness; they are the catalyst for it. Your story, your suffering, your healing, your triumphs—all of these form the soil in which your purpose grows. And when you live from purpose, you create extraordinary value. Your million-dollar idea will not be random; it will be aligned with the unique spiritual vision you’ve been given.

I know this because I’ve lived it. I grew up surrounded by workaholism, codependence, and criticism. I absorbed beliefs of not being enough, of needing to achieve to be loved. Those beliefs drove me into addiction, into failed businesses, and into broken relationships. But through recovery, I built a relationship with a higher power. I began letting go of my hurt. And in that space, purpose emerged. That purpose became the coaching company that changed my life and the lives of thousands of others. That was my million-dollar idea, born out of pain and recovery.

Step Three: Decide That Abundance Is Your Birthright

This is where many people stumble. We’ve inherited generations of scarcity thinking. Parents and grandparents who didn’t understand money passed on beliefs like, “There’s never enough,” “Money causes problems,” or “You have to sacrifice health and relationships to succeed.” These beliefs become unconscious blocks.

For me, one of those blocks came from watching my dad work endless hours as an attorney. I internalized the belief that money required endless struggle. Even though we had prosperity when I was young, I saw that prosperity as tied to sacrifice. That belief capped what I thought I could earn. And like many of us, I also absorbed the belief that money caused conflict. When you see parents argue about money, you unconsciously decide: if money causes problems, maybe I don’t want money.

But abundance is your birthright. You’ve always had enough, you have enough now, and you will always have enough. That doesn’t mean you can’t want more—it simply means you acknowledge the truth that your needs have always been met. Recognizing enoughness is the gateway to more. When your brain accepts “I have enough,” it starts creating experiences of abundance.

This isn’t just spiritual talk; it’s neuroscience. Your brain is a goal-seeking machine. Whatever belief you feed it becomes the reality it creates. If you believe you don’t have enough, you’ll think thoughts aligned with lack, feel emotions of lack, and take actions that reinforce lack. You’ll even block yourself from accessing the ideas that would bring you abundance. But if you choose to believe you’ve always had enough, you’ll align with abundance. You’ll access ideas that match prosperity. You’ll feel emotions of sufficiency. And you’ll take aligned action that produces results.

Believing you don’t have enough keeps you in lack. Believing you’ve always had enough activates prosperity. It’s a subtle but powerful shift—a two-millimeter distinction that opens the floodgates to your million-dollar idea.

Step Four: Release the Need to Know How

The fourth step is letting go of the need to know the “how.” You don’t have to know exactly what your idea is or how it will materialize. That clarity comes when you remove resistance. Your job is to practice being the person who has already realized the idea.

Imagination is the most powerful tool you have. Studies show the brain responds almost identically to imagining something as it does to doing it. When pianists imagine practicing, the same parts of the brain light up as when they physically play. Athletes visualize their performance and build neural pathways as if they’ve already done it. Your brain doesn’t know the difference between imagination and reality.

When you imagine yourself living your million-dollar idea—thinking, feeling, and acting as if it’s already real—you literally rewire your brain and nervous system. You become the person who has the idea, and reality catches up. That’s why visioning your future is so critical. You’re building memories of a future that hasn’t happened yet, and those memories start to shape your present.

This was true in my own journey. My wife and I envisioned ending human suffering. At the time, there was no book, no podcast, no events, no clients—only an idea. But we began imagining it. We envisioned speaking to audiences, writing books, creating transformation. And little by little, those imagined realities became real. Imagination was the bridge between the desire and the manifestation.

So don’t get stuck in the “how.” Practice the state of it already being real, and allow synchronicity, inspiration, and opportunities to flow.

Removing Resistance Is the Key

Your million-dollar idea isn’t hidden. It’s blocked by resistance. Resistance comes in the form of self-doubt, old stories, limiting beliefs, and money blocks. When you identify and release that resistance, the idea reveals itself naturally.

I’ve watched this happen with thousands of entrepreneurs. They don’t need to “figure out” their million-dollar idea. They just need to clear the resistance, and the clarity comes. Relaxation opens the channel. Tension shuts it down. Abundance flows when you believe abundance is yours.

Life may even push you when you begin this process. You might lose a job, end a relationship, or experience a sudden shift. It can feel uncomfortable, but it’s part of the process. Life is always reorganizing itself for your growth and alignment. If you stay calm and trust the process, those shifts will reveal themselves as blessings.

The Million-Dollar Idea Already Exists in You

Everything you’ve been through—your struggles, your mistakes, your healing—has been carefully shaping you for this moment. You don’t need to chase an idea. You need to become non-resistant so the idea can emerge. Decide you have a million-dollar idea. Know your purpose. Accept abundance as your birthright. And stop worrying about how it will all unfold.

When you do these things, you’ll discover that your million-dollar idea isn’t something outside of you. It’s who you already are, waiting to be expressed. And when you let it through, not only will you change your life—you’ll change the lives of others in ways you can’t yet imagine.